About Us

So, Who Are We Again?


You know us for our great products and incredible cleaning tips. But do you know who we really are? From our humble beginnings in a Cleveland garage to becoming one of the most popular household vacuum brands in North America, Dirt Devil has come a long way. Over the years, we’ve worked hard to develop the latest and greatest products that can help you get a better clean, faster. No one wants to spend their entire Saturday afternoon cleaning! Dirt Devil offers a variety of versatile, effective tools that give you a quick, powerful clean. Look, we know you’ve got other things to do. But when you have Dirt Devil on your team, five minutes is all you need to get ready for whatever’s next.

Today, Dirt Devil is part of TTI Floor Care North America, a company dedicated to becoming the industry leader in every floor care category.

So, whether it’s to help you get rid of the dog hair, vacuum up the crumbs or clear away the clutter, Dirt Devil is here for you—all before your friends get to the door.
Live now. Clean later. That’s what we’re all about. 


Okay, Now Give Me a Little More Context 


  • Phillip A. Geier created one of the world’s first vacuum cleaner companies—the P.A. Geier Company—in 1905.
  • Geier joined forces with manufacturing companies for military production during World War II before merging with Royal Appliance Manufacturing.
  • In 1984, Royal introduced the Dirt Devil Hand Vac—a huge hit across the country—and the rest is history.
  • Today, Royal (now TTI) manufactures a wide range of floor care products that are sold through major retailers across the country.